PAST - The Mimic Wall has been one of the most breakthrough project that I have done. This interactive ad was done in 2006. It presented an insurance policy that adapts to your lifestyle.
PAST - This is only a demo. Apple has refused this execution. A sad turn for an amazing playful ad that would have had a huge impact. We were in 2006 back then.
PAST - Elle Macpherson interactive storefront in New York for 2007 Fashion Week. It did made the stunt and got the buzz intended. She asked for our work again the year after.