Bastien's Blog

A Simple Guide to my Blog!

Welcome! I'm glad that you are here.

Please feel comfortable and take your time. I write long postings that talk about non-urgent things that are important. It seems that readers (you) need a bit of help to save some time. Here are my quick links. Be advised that the important things are often in the middle of the posts. Here is my best selection, although you may scroll through the archive to find other fun stuff.

Coming not so soon!	Next post in December
Why Brands should Talk to Brands	The Conversation with Competitors (NEW!)
A summary of the first PR convention on blogs	5 Years After Global PR Blog Week 1.0
The source matters more than the message	Impressions Do Matter!
The affective deprivation of Twitter Lords	Their Cry for Love
Entrepreneurs' reality with VCs	The Farmer and The Man
How Twitter's business model could change its culture	Please Hug Fred Wilson
Women are the innovators on Twitter	Twitter, the Women's Revolution
Babyboomers passing it on to my generation	R.I.P. TV died last Friday.
Media business model is changing	They found the word: Granularity!

Systematized Advertising

In a world where scale is necessary to profitability. I a world where advertising in some case has to be automated to be customized. Few and few humans will review the ads before they are presented to the public.

I found this Facebook's policy for advertisers very interesting. It gives a glimpse / a mini-zoom into the future of advertising. Every marketer should read this in detail until the end.

http://www.facebook.com/ad_guidelines.php

PS: I know, it's boring and there are no images. But really, it's not that bad.